|
| |
|
 |
|
| |
Indian Furniture Products Limited (IFPL) is a part of the KK Birla Group, one of the most respected business houses in India. The KK Birla Group has under its mantle, a diverse range of industries ranging from agrochemicals to fertilizers, financial services to media. And in anticipation of increasing global demands, furniture is the latest addition to the corporate portfolio. Deploying sophisticated technology from europe that gives it unique manufacturing capabilities, IFPL also has the distinction of having created the largest furniture retail chain in india.
Zuari, the flagship brand Indian Furniture Products Limited (IFPL), a part of the K K Birla Group and an ISO 9001:2000 certified company, have changed the perception of people about furniture. Zuari’s wide and affordable range of offerings like bedroom furniture, TV trolleys, computer tables, utility furniture etc have not only added to the convenience, but have become style statements owing to their sleek designs and trendy looks. And the beauty of the furniture is not just skin deep. They are manufactured with the most sophisticated European RTA (Ready To Assemble) technology, in a state-of-the-art plant near Chennai, Tamilnadu. The product range offered is made from raw materials imported from France, Belgium, Germany and UK. The furniture is grafted on CNC controlled automated machinery imported from Germany, Italy and Spain. The technology set up is the largest of its kind in the entire Asia and a substantial portion of the company's production is being exported to developed countries of Europe, viz France, Germany, UK and Belgium.
The success of Zuari lies in their understanding of the Indian Consumers, who have been long craving for stylish and easy to assemble furniture at affordable costs. A strong distribution network of 21 distributors, 14 Wholesalers and more than 450 dealers has helped Zuari to reach its customers through the length and breadth of the country with readily available goods and excellent after sales service.
With the mantra of offering more style and utility at reasonable prices, it seems Zuari is clearly emerging as the most popular choice of the discerning consumers.
|
|
|
|
|
| |
Expertise
|
|
|
|
|
| |
IFPL has a design team trained in Europe. This accounts for the team's expertise in various functional aspects of furniture design and a keen sense of aesthetics, honed by constant exposure to international furniture fairs. In addition, interaction with designers/manufacturers in Europe and developing exclusive designs for several international clients. In fact this expertise has helped IFPL bag prestegious projects from corporates and institutions such as Reliance Industries, Ernst & Young, Schwings Stetter, Chambal Fertilizers, IIM-Calicut etc. This has given IFPL an organizational learning that allows manufacturing furniture on a turnkey basis. |
|
|
|
|
|
|
|
|
|
|
|
